LinkedIn DM Scripts That Get Responses from Business Owners
Exact LinkedIn message templates for insurance producers that start real conversations with decision-makers.
LinkedIn DMs are one of the highest-converting channels for insurance producers, but only when the messaging is done right. Most producers send connection requests with no message or use generic pitches that get ignored. The scripts below follow a proven framework: lead with relevance, offer value, and make a soft ask.
Connection Request Message (under 300 characters): "Hi [Name], I noticed [Company Name] has been growing — congrats on the expansion into [specific project/location]. I work with [industry] businesses on risk management and insurance strategy. Would love to connect." This works because it shows you've done your research and positions you as a strategic resource rather than a salesperson. Avoid mentioning insurance in the connection request if possible — you'll get higher acceptance rates.
First Follow-Up Message (sent 24 hours after they accept): "Thanks for connecting, [Name]. I've been working with [industry] companies in [area] for [X] years, and I've noticed a few trends in how businesses like yours are managing their insurance costs differently in 2024. I put together a quick guide on [relevant topic — e.g., reducing workers comp costs, navigating hard market renewals]. Would you like me to send it over?" This message provides value before asking for anything. The guide can be a simple one-page PDF or even a well-written email with three to five tips.
Second Follow-Up (sent 3-5 days later if they respond positively or engage with the guide): "Glad you found that helpful, [Name]. If you're open to it, I'd love to do a quick 15-minute review of your current coverage to see if there are any gaps or savings opportunities. No pressure at all — just want to make sure you're not leaving money on the table. Would next Tuesday or Thursday work for a quick call?" The key to LinkedIn DMs is patience. Don't pitch on the first message. Build the relationship over 2-3 touches, and you'll consistently convert 10-15% of your connections into real conversations.